A question which will be answered by SVT next spring, as the Swedish TV channel will be searching for a new female star to play Juliet in the new musical version of "Romeo and Juliet" in Sweden. Romeo will be none other than ....Måns Zelmerlöw!
This kind of thing has already been done over here in the UK as Sir Andrew Lloyd Webber used the reality-talent format to firstly find a Maria for "The Sound Of Music" ("How Do You Solve A Problem Like Maria" in 2006) and then a Nancy for "Oliver!" ("I'd Do Anything"); now the format will be adapted for Swedish TV and "The Search for Juliet" will be broadcast in Spring 2010, probably following Melodifestivalen. According to Aftonbladet, juror Morgan Alling stated that the 10 girls chosen will be "...skilled and talented artists who can sing and dance....not amateurs like in "Idol".
This type of format was previously used at the beginning of 2008 in TV3's "West End Star" to find someone for the role of 'Lady In The Lake' in the Monty Python musical 'Spamalot' in London's West End: that was won by Nina Söderquist who also participated in this year's Melodifestivalen.